Sponsored Video: GALAXY Camera with James Franco, the photographer

Sponsored Post by Samsung

Today, I’m proud to be on board with the new Samsung Galaxy camera. Having recently moved over from the iPhone 4 to the Samsung Galaxy S3, it’s great to find more Samsung products to get involved with and pull apart for my lovely readers. Why? Because James Franco said so!

More and more people today and finding a new craze, which annoys most and nearly always results in another, shot being taken – photo bombing! With this device you can cut those unwanted goof balls from any picture on the fly! This is a great new addition and a must have feature for weddings, parties and many more social events.

In the UK the bidding war for 4G contracts from major providers is well underway and with this device supporting 4G out of the gate, you’re ready for when your service provider adopts 4G.

In the video James Franco makes light work of editing photos and with a myriad of features available it’s easy for anyone to buddy photo share and slow mo is ready to go out of the box.

 

james-franco

Features

Truly high performance features exist in the camera, with 21x optical zoom for getting those close shots. Shoot, edit and enjoy pictures on this truly unique camera.

16.3 MP I hear you say? Are you not entertained? I believe I’m tingling a little bit at the thought of how my eyes have increased in sensitivity to light as a result of this camera.

Samsung Galaxy offers true 1080p high def video capture at 30fps, which is standard for motion picture recording. There’s 15 smart shooting modes to tickle your fancy and with an even more impressive Shutter Priority and Manual (PASM) modes, this is one feature packed beast. Action freeze has to be a personal favourite, as we all try to capture fast moving objects, but this feature makes it easy.

Share your pictures directly to social media sites so all your friends can be right in the loop with your latest and greatest content. Enrich their experience with all your photo shoots. Access your videos and pictures from anywhere through the installation of Dropbox. Simply install Dropbox on your phone, laptop and any other devices to get your pictures everywhere. Sign up to Dropbox today and get 2gb free.

dropbox

This is truly a connected camera, a world first.

Jump on board the Facebook page for more great info about the Samsung Galaxy camera – http://unr.ly/TxJHH3

Here’s the official link to the Samsung website too – http://unr.ly/TxJHH5

For more information, jump onto Twitter and search with the following hashtag.

If anyone would like to send me a Galaxy Camera to run a full test and create some great pictures, please feel free to do so. You can contact me on my email here

This post has been sponsored by the lovely people at Samsung, but all thoughts are our own.

camera

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HOW SEO HAS CHANGED IN 2012

I HATE ‘content is king’ – This is exactly what people were saying before 2012, it was the latest buzz word.

SEO has changed a great deal over the last couple of years, even more so in 2012. Ever since the infamous ‘Panda’ update in 2011, SEOs, techies, industry types and companies have been aware of Google’s ever changing algorithm, at scale. Prior to this point we all assumed that Google would change it’s algorithm frequently, but only minor iterations that would change our lives for a few days and then back to normal. After February 2011, this completely changed.

Going forward to 2012, the SEO industry has taken another jolt and the level of transparency from Google has risen and continues to ruse on a daily basis. Google makes the iterations to its algorithm public and publishes snippets about each change on their Webmaster Blog, but I’d bet my bottom dollar that the exhaustive list is published is only the surface of the story.

So what has in fact changed? Well in the last couple of years alone, you wont be an SEO if you’re caught doing pre-2012 techniques, you’ll now be spamming the web to high hell (bearing in mind there was nothing wrong with these techniques a couple of years ago – and in fact encouraged)

Just to list a couple these would include directory submissions, blog comments and mass social bookmarking. Each one has and can still add value, but SEOs used to create as many as they could of these types of links in the hope that rankings would improve. With Google ever changing their algorithm to thwart people who ‘manipulate rankings’, these tactics can still add value, but only if they are adding as if true human beings would.

So going back to the original question; How has SEO changed in 2012? Here’s a few things that will help you build a picture of your own.

Content

Before 2012 content was articles. Let’s all be honest and call a spade a spade. What SEOs believed in was creating cr*p content on sites such as Ezine hoping that the ‘authority’ of that type of site would add some benefit (or ‘juice’) to the link that you were creating. I have to admit, the exclusivity and attractiveness of the site (at the time) made it an interesting proposition for marketers. Many other sites existed, which you could seed the same article to building links going back to your page using whichever anchor you wanted to link to target pages.

Today, Google has cut these sites out completely. When Panda was released it placed little benefit on duplicated content (and links from said sites) ceased ranking content from these sites and slapped each site with a penalty. None of these types of sites even ranked for their brand term. One minute, you’re doing what’s best practice and now, you’re being slapped for best practice.

 

The long and short of the story is: Duplicate content, being lazy and doing nothing unique will either hinder your progress of wipe you off the grid altogether.

 

The question continues to play a huge part in my head – Why do they need to change their product so much? Surely a perfect product (that they claim to have) would not need to be changed so frequently.

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THANK YOU SETH GODIN!

google+

A few days ago I received an email inviting me to a Google+ Hangout with Google & Seth Godin. I’d not signed up to anything or registered any previous interest, so I was intrigued to receive this email as they’re targeting or outreach programme hat hit the right target! As I’m working for a big digital agency in London I thought that would buy me a little more than usual social capital to be able to get in on the action. After registering my interest and responding to the email, I found out 30 minutes before the Hangout that I was invited and it was going live soon.

After eagerly leaving my desk and finding somewhere quiet in the office to setup and plug my headphones in, the Hangout started. It was an audience with Seth Godin who is acclaimed as one of the world’s leading marketers, author and digital guru.

Having signed straight in to the Hangout, Seth started his talk on marketing to small businesses. The topic was not entirely relevant to me and the company I work for only works with the world’s biggest brands, but worth a watch anyway as I really enjoy what Seth has to say. Especially after reading his critically acclaimed How To Become Indispensable In The Workplace, quoting Never Let The Lizard Send Email (check it out!).

Seth starts by discussing the music industry and how over the last five years it has changed. Imaging the music industry five years ago, it was perfect. You’d be marketed to by the song you love on the radio, in the magazine, on the record and so on and so forth, perfect. The problem is, the industry has diversified so much and exploded digitally, that we don’t have the focal points that we used to have. For example Rolling Stone magazine is now selling 10% of the copies it did 5 years ago. Now people turn to the Internet to find the latest juicy gossip and any other music news. I believe the moral of the story was that times are always changing, we need to diversify our efforts and plan for three years from now, not now.

Another very interesting point that he made was about trust, which is even more powerful than it used to be. Imagine a few different ways of marketing to individuals and companies. Cold calling – Call a carefully curated list, engage, build the trust and get them to buy. This is very much a spray and play marketing tactic, not to be used by bleeding edge marketers. On the other hand, there’s this idea of trust. Let me explain..

In the perfect world, we’d have time to build up the relationships with the people that trust us a little bit and build on that trust. Deliver absolute transparency, learnings and ways to make the CEO of that organisation happy are a few challenges that we face. If we can ultimately deliver learnings that the business contact can take to his CEO to make the product better or easier to use, that’s marketing in itself.

Another key point was that we need to be able to market to businesses, not only to show them what we can do, but what they’re missing. If we have a host of clients on board already, convey the benefit that they are receiving and what the new client is effectively losing by not taking on our services. It’s an incredibly simply tactic, but can work wonders in the short term to convince clients of tangible benefit of your services.

So to sum up, not is all as it seems, times are changing and we as marketers need to keep up. Always try and plan for three years from now, not now. Trust is key to building, strong, evergreen, lasting relationships. If we can be open, teach and show that we’re experts in what we do, then the rest will take care of itself.

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SOCIAL MEDIA ETIQUETTE

Social Media Etiquette – Twitter Guide

In social media your core tasks are building lasting relationships with your customer base and creating positive sentiment around your brand. – econsultancy.com

What is Twitter?

Twitter is a social networking and microblogging service, owned and operated by Twitter Inc. that enables its users to send and read other users’ messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page. Tweets are publicly visible by default; however senders can restrict message delivery to their friends list. - Wikipedia

Re-tweeting

Overview

If two users are following each other on Twitter they are both able to see each other’s tweets

For more information see Mashable’s guide to retweeting here.

http://mashable.com/2009/04/16/retweet-guide/

What it is

A user publishes a retweet when they are impressed with the content shared by the other user, or feel that the content of that tweet is relevant enough that their users will find it of interest also.

How you do it

If you are on Twitter.com logged into your account and viewing your timeline, you simply press the retweet button and then the tweet you retweeted will appear in your timeline for all your followers to see.

Why do it?

Social media is about sharing information rather than gathering information and selling. If you are to follow someone on Twitter, it is important to engage with them. The first stop of engagement would be to retweet their content.

Conversation

Overview

Twitter is a great medium for conversation. It allows users to post a public reply or private direct message to their followers of people whom they are following.

The majority of Twitter users are wary to automated Twitter accounts that do nothing but post un-original content from various other sources. These can collectively be known as ‘robots’ or ‘bots’. To engage another Twitter user in conversation is to show that you are not a robot and earn trust between users. Other uses for conversation on Twitter are engage users in the first steps of creating advocates for your brand. Many Twitter users engage other users

What’s the purpose?

People like to chat.

Twitter after all is part of the ever expanding social media universe, and the purpose is to be social – believe it or not. When setting up a new account it would always be a good place to start by finding industry leaders and generating conversation with them. Because everything is public, users will see you speaking to these people and your conversation with go further than originally intended.

Whatever you do, always remember the mantra ‘little and often’. Try not to tweet too much content, or approach too many people. It’s always a wise idea to start off small, and when the followers grow so will the conversation.

Engagement

Summary

When engaging clients on Twitter, you have to seek out opportunities for non-intrusive engagement. If you engage your clients with a ‘buy, buy!’ attitude, then

The human element. On your Twitter page, give a name; place a picture, put up a short bio. See a screenshot of @StefanieAtDell on Dell Outlet’s Twitter page as an example below. See Stefanie’s real name (not just a company logo), and her picture to build an emotional connection with the audience. You cannot build that connection with just a brand logo.

Twitter is not an instant messenger client to use to have extended conversations with your followers as every tweet you publish is public and all of your followers can see that tweet. If a user chooses to retweet a tweet from a conversation you have with one of your followers, then this will be viewable in their public timeline and viewable to their followers also.

B2B

Many businesses use Twitter to further promote their brand. B2B Twitter usage is different from the way a typical uses Twitter with their means and goals being very different. A summary of ways brands use Twitter are as follows.

-        Listen            

  • Follow people and read their tweets. Listen to what they say.

-        Promote content

  • Promote your own content, but not too much and try not to sell.

-        Ask questions

  • Engage users by asking them questions about what matters to them.

-        Extend your network

  • Follow users that would be a viable addition to your business network.

-        Fertilise your existing network

  • Follow users that can extend your network and bring added benefit to your existing network.

-        Help and engage clients

  • Clients use Twitter, you should use Twitter to engage, support and understand them and what they do.

 

 

Further Reading

Mashable’s guidebook to Twitter

http://mashable.com/guidebook/twitter/

Twitter basics by Twitter

http://support.twitter.com/groups/31-twitter-basics

Twitter rules of engagement by Raven Tools

http://raventools.com/blog/3059/rules-of-twitter-engagement

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CREATING HIGH QUALITY SITES

This post was inspired by a tweet I noticed earlier today while doing my hourly review on Hootsuite

I think all online marketing and SEOs alike can say that their worlds were rocked and everything changed (biggest change in 10 years) when the infamous Google panda was released. Most notable the 11th April 2011 where it was rolled out globally and to all English speaking countries. This was the first instance at which SEOs and online marketers were shaken to their core. Google’s Matt Cutts was quoted as saying this change would affect a small amount of search queries, being less than 5%. Ultimately it ended up extending to 40% of total search queries. Since ‘Panda’ there have been hundreds of updates(that we know about), which directly affect SEO’s ability to affect change on the web. With the recent release of another update that is sending shockwaves through the industry is the most recent ‘Penguin’ update that supposedly attacks over optimised websites.

Sometimes it takes a very, very long time for this news to filter through and for people to LISTEN and react to changes and information that is right in front of them. A lot of people think that ‘SEO’ is what it was 10 years ago (*laughs to self*). No, it’s not!! If you are still doing practices from 10 years ago, then you might as well forget it. I set up a company last year and the mantra was ‘we don’t build a single link’. Today, this holds even more weight for the following reasons..

Google Panda, Penguin and more

Both of the most recent Armageddon style updates are targeting at weeding out low quality websites and unnatural link building. What is unnatural link building?

Social media

Social media has paved the way for modern link building. Why? To answer that question, I must lead with another question. What do you do on social media? If it’s set up a feed, ‘fire and forget’, then you might as well not bother.

Social media is about creating connections, listening and reacting. Simply put, conversation and advocacy are wonderful examples of a simple social media strategy that can be continued and work well, it’s not rocket science. ‘Pushing’ is simply not a tactic that is acceptable any longer. Neither is it acceptable as a link building tactic due to the masses of changes over the last couple of years at least in search.

Going back to the tweet that I spotted earlier, take a look at the ‘advanced’ nature of the links ‘produced’ by this person / company.

 

 

 

 

Just to be clear, in this modern world, you’re just burning money. Even with the link diversity, it’s still an archaic tactic that will do more harm that good.

Going back to social media…

Remember that a great social media strategy pushes great content and waits for a response and then acts on that response? That’s exactly what we need to be doing for SEO in 2012 and beyond. Please, please stop building rubbish links on all these platforms. The opportunity cost of wasting your time is building quality content that can not only diversify your presence online but create opportunities for people to link to you.

Make sure that we all follow the mantra that has been floating around for a few years at least – ‘content is king’

Act on it.

 

Creating high quality sites

Getting back to the point at hand, we’ve learned a few things not to do off site and these can be transferred and build brand new best practice opportunities for us and our very own websites.

The key take away from the first section was ‘quality’ and transferable learnings.

Here’s one more from the tweet.

‘Link building service, Advanced link building services – LINK’

Wait a tick, isn’t that just two keywords? YES!

And what about the transferrable part?

- Do not do this on social media.

- Do not do this in link building.

- Do not do this on your site.

To my absolute shock and horror (wink) the site in question has keyword separated by a pipe. This is three instances of SEO tactics that will give you the most almighty slap from Google. Please do not do this..

 

Let’s get down to it, creating high quality sites!

Make your site error free

Webmaster tools regularly spits out messages about errors that your site may have.

Here’s an example of a client’s site and the myriad of errors that have not yet been fixed.

Use .htaccess intelligently to soften the load on Apache and your server by creating a rewrite rule or ten to reduce the number of 4xx errors that your site is collecting.

Speed it up

Head over to Page Speed from Google and follow their advice point by point. You’ll be better for it.

Create great content

Start a blog, build a content calendar, write 1,000 words per day with great stuff and you’ll soon find that you’re site is being picked up. Just keep doing what you’re doing and improve.

Dupe free

Duplicate content is still a big no no and your site can be knocked out by having duplicate content on site as well as off site.

Above all, remember what year this is and remember the valuable resources that are at your finger tips on and offline. Get engaged with the right people and just continue to create great content, not forced links and your en devours will flourish.

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GOOGLE ‘PENGUIN’ – REACTIONS

If you’re reading this then you’re probably an SEO, and a frustrated one at that. I know I am a little frustrated I have to say. Having said that, it’s probably an important process to be frustrated otherwise the antithesis would mean that I / you had given up, please don’t do that.

There’s a great deal of chatter in the Twittersphere about SEO and how much it’s changing. One such individual probably caught the brunt of it from me last night, being maybe a tad over defensive about SEO. Not in the sense that he was speaking poorly about SEO, but just a reassurance from myself that transparency from an organisation get get confused with effective marketing and PR. What I mean by this is that often a company can actively make changes (whether they are positive or negative) and go un-noticed due to the general awareness of these changes (through traditional marketing).

Here’s the conversation:

It may be a good time to backtrack a little and get to the grassroots of this issue, the infamous Penguin update from Google.

Matt Cutts

“In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.”

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.

Ref: http://insidesearch.blogspot.co.uk/2012/04/another-step-to-reward-high-quality.html

So Google intend to reward high quality sites, again.

To stop you weeding through the blog post above to try and summarise the event in detail, here’s a few key points that are most important, in my opinion.

- A higher value proposition
- Well written content
- Social and community stickiness
- Signals which support a logical company
- Naturally built inbound links

Let’s address them one by one:

A higher value proposition

Google is in a position now where it rewards quality. What defines quality? Apart from the obvious remarks about grammar, use experience, design, dev and so on, no one really knows, not even Google. I’d like to think this anyway, because quality can often be subjective, like a piece of art. Quality is defined (in this instance) as a constant, forgoing other variables such as cost, intelligence, design, detemination, contacts and so on. Yes, these are important factors!

A very crude example, could be my father’s silversmithing website . The poor old chap is coming up for 70 and has been a silversmith all his life. He trained at some of the best institutions in the UK and now teaches rather than creates pieces.

I think you’d agree with me, that his website is poor. I know for a fact that it’s created with Frontpage (no, I’m not linking to you Frontpage.. yuck) and has no SEO value whatsoever apart from the URL, which is his highest ranking factor.

I would say that this site defines quality. It is not forced in any way, nor is it built with SEO in mind. It’s also a very important website because he is (no, I’m not biased) the leading silversmith in Essex and possibly the home counties.

But he does not and will never get found for terms such as ‘silver smith Essex’, or ‘silver classes Essex’. Not even close.

This is issue 1 that I believe Google need to address. Not everyone has money to spend on SEO and paying a professional design / dev team to create a website, this is a massive issue that needs to be addressed.

Onto the other hand..

What are the top 3 profit websites on the net? I’d pull this little list out of the bag and stick to these:

- Amazon

- Microsoft.com

- MSN.com

The websites listed above are BIG they generate 35% reach each according to Alex ranking statistics

The reason why these are included is because they are the absolute polar opposite of my old man’s website. These are the few who have unlimited resources, time and everything else in between. It’s impossible for them to get it wrong, sometimes they do, but there’s no excuses if / when they do.

I’m presuming that they are like every other business, they do things to scale. So if they are huge, then their online marketing teams will also be huge. This makes a better experience for users, ticks all the boxes for Google and kills off the competition. In this instance, the competition is anyone small than them, but in the same / similar industry.

Simply, the small competition cannot add value when Google is awarding more benefit and authority to the larger sites they appear top 5 for everything like Amazon, Wikipedia and so on..

 

Well written content

This one is actually one that I agree with, but it it an ambiguous comment? Unfortunately yes. ‘Well written’ is again subjective. Google are (again) assuming that content is just one level deep and one size fits all. I’d agree that a well written piece needs to be grammatically and functionally correct with a beginning middle and end, but I’d always sway towards rewarding a piece that is unique, original and real insight than a ‘run of the mill’ piece that is grammatically perfect in every way. Where is the balance to be struck?

 

Social and community stickiness

More social signals affecting search.. I’d say this is another instance of Google playing catchup with the world of Facebook and other gargantuan social sites to affect change in Google’s arena, rather than theirs. Adding value through social content is something that Bing has been doing for some time now, and also Google, but Google less so. A measure of stickiness can be defined as to how many users have retweeted, shared, liked, commented on (and other signals) over a certain amount of time. The longer the time period that these interactions continue to occur, the further benefit can be seen in search results pages. I’d be willing to bet that you can forget and nofollow and dofollow (Certainly from social sites) after these updates – in the traditional sense anyway.

So the key to gaining benefit from this ranking chance is to build content that is going to be shared, interacted and influence online.

Wait, did I just say that? So in essence these are the types of (video) content that are going to determine brand engagement, position and effectiveness?

YouTube notable mentions.. (shed loads of views and longevity)

WAIT! Don’t dwell on these videos for ages, yes they are awesome, but they have no place in the marketers world.

Furthermore, according to the same logic then we should be listening to these people online and watch for their influence across the web and hand on their every word. I thankfully follow none of them, and never will.

Moving on to Facebook

MY opinion is the same with the top 5 liked Facebook pages (Autumn 2011)

 

Signals that support a logical company

Logical company, signals. Google are trying again to gauge the actions of a company are within their boundaries, TOS, guidelines or code of ethics (off the record). It’s important to understand that Google believes they are the start and the end point. If you wish to be included in their service and reap the benefits of being a ‘partner’ then it’s important to follow the same ethics code as them. In doing so, some of this can be translated and some can be dropped. What the important thing to remember is that, like before, your company should show a beginning, middle and (hopefully not too soon) an end. A company is a company, not a website, so it’s important to appear in channels that other companies appear to gain any benefit of being ‘logical’, for example chambers of commerce, the basic social media platforms and other group accreditations awarded to your business.

Logical means “according to the rules of logic or formal argument”.

Rules and argument are the only words that stand out to me that Google are trying to convey..

 

Naturally build inbound links

For me, this is the biggie. This is what separates the men from the boys and the SEOs / marketers of the new generation. Remember back in the day where you could employ a few overseas workers to spend more time than you had to create link after link? Back then it was about ‘engagement time to SEO’, which no longer can happen. Today, that will have the reverse effect and your site will be penalised.

Today, the exact polar opposite is the act of compliance for us and other fellow SEOs, create content and value to create links. These days it is bad practice to create links, I wouldn’t ever bother. I’d work on a site that is so beautiful, magical and perfect in every way and hope that users and search engines pick up on this and rank accordingly.

I have personally spent days and days reverse engineering links and wishing that we had tools in place from years ago to ‘bounce’ inbound links to the great white yonder.

Before moving on, here’s my idea. (happy to collab with a dev if they wish to move on this)

A system whereby we can add advanced parameters to any URL (which in fact make static URLs) where we can point inbound links to. These inbound links will rank the page with or without advanced parameter in URL, but if we find that the URL pointing to our site 404s or 500s then we can reforward that link into the great white yonder and away from our site. There must be something like this our there already, please let me know if there is.

As part of the post ‘Penguin’ SEO it’s important to remove all links to your site(s) that may be dead, hold some sort of error, coming from a spammy site, blog network or a poor quality link that may match 101 other poor quality links heading to your site.

Removing 404s

Head over the all of these tools, export all the inbound links, trim all to root and check each one to make sure they are not 404, 500 errors. If they are, then contact the webmaster and remove the link to your site.

Raven Tools

Open Site Explorer

Webmaster Tools

Majestic SEO

- -site: search in Google and extract with SEO Quake or other

Go through each link and check using the following criteria (and your own rule set) to source the bad URLs that are doing more harm than good to your site and get them removed.

- Ads Above the fold

Any type of Ad Sense or other ads in the top half of the page. If there’s one advert and an authority site, then it’s worthwhile leaving it. If there’s 3-4 placements of ads then the chances are that it’s a site that will hurt your rankings and setup for advertising purposes only. With Google’s March ’12 updates there’s 50 new ranking signals to take into account for your site.

- Thin content

Spun or thin content. A native language speaker can tell instantly whether content is original or not and whether it has been written by a speaker of that language. Content that has been ‘produced for SEO’ is always short, imageless, not even worthy of being published. If it’s the absolute minimum, then it’s for SEO. A great content marketer Ann Smarty will be able to advise you on this. Don’t forget to sign up to My Blog Guest for content and more publishing options.

- Loooong keyword in URL

URLs with hyphens and long keyword variations should be avoided like the plague. Here’s a few examples (I made up, to give you the idea)

www.make-real-money-online-today.info

www.guest-blogging-for-idiots.org

www.post-panda-content-marketing.net

Sorry, but these will not work anymore. If you’ve bought a URL like this within the last 30 days and are telling me ‘It is working so there!’, Google has no reference point. Once your 30 days is up, they will and I’m willing to bet that it’s only 30 days worth of glory you’re going to get. Avoid like the plague, don’t waste your money or time. Remember, if you host this sort of domain on a server that you own with other sites being hosted there also, you may find that Google (being as clever as they are) will find your other sites via their IP and slap them also, watch out.

Here’s a few real life examples of sites that I’m actively removing from one of my client’s backlink profiles as they are having a negative affect for sure.

www.ezweb-tools.com
www.empleo.gob.es
www.seoprofiler.com
www.247broadstreet.com
www.u-findit.com
www.valuatemywebsite.com
www.gruil.com
www.forexpennystocktradingjsr.info
www.webcam.gen.tr
www.gallen.ch
www.allbusinessdirectory.biz

A word about Google..

Facts:

- Google released recently that it makes up to 20,000 tests each year. Not all of these come to fruition, but you can probably knock off a zero to get the number of changes that are actually commissioned.

- Google was founded in 1998

- Google’s market share is 65.3%

- Google owns a monopoly on search on the Internet today and has done for many years

Opinion:

- Google’s biggest strength and weakness is that it BIG.

- Google is constantly making changes to it’s algorithm and more and more each day. This is a sign of a company that is struggling to keep up to date with change. The more changes that a company makes, the more transparency is revealed about larger issues regarding the longevity of the company.

Just to get things into perspective, there’s a few constants in this world, which are as solid as the laws of physics and cannot be changed, no matter who you are. One of which is the Product Life Cycle (PLC) curve, listed below. I feel it kind of speaks for itself and I’d 100% guarantee that Google is on the decline stage and has been for the second half of the companies life.

This company was built in the 90s, for the 90s. It’s now three generation later and we’re still doing the same thing we were doing almost 15 years ago. Like the great Sean Parker said at the recent Le Web technology conference, ‘plan for 3 years from now, not now’. Google, please read this..

 

Further reading and sources:

http://www.insidefacebook.com/2011/10/17/the-25-most-liked-pages-on-facebook-fall-2011/

http://www.mattcutts.com/blog/

http://www.warriorforum.com/off-topic-forum/579606-google-update-3rd-april-2012-a.html

HIGH ROLLER TWEEPS – FIND TWITTER INFLUENCERS

This new application has been devised by the online mastermind that is Danny Whitehouse. This is one of the original apps and offers a unique feature that cannot be found anywhere else on the net. In fact, let’s make that two.

The first is that once you’re registered and logged in with Twitter, you can find top twitter influencers by searching the database of Twitter users for the number of Twitter followers each user has. So if you’re looking to find Twitter users with 10,000 to 20,000 followers, you can search and find these users with out system. Those numbers are not static, you can find and measure Twitter influence by sourcing these types of users.

Identifying influences on Twitter is a fundamental way of creating brand for your own Twitter channel and creating your own influence of Twitter. Completing this task is the most important thing you can do.

The list is curated by Twitter users and only added to be the community. Top Twitter influencers are found by searching and finding users on this system.

High Roller Tweeps is a creative name that took a long time in the making. Each and every alternative was considered, but we came up with the most striking name available.

There is a lot of productivity to be had with this tool. Finding top influencers on Twitter is the most important and unique characteristics of this app.  It’s free to use and only takes a second to register. Once you’re in you’ll have the entire feature set of the tool. There’s a great deal to do on the inside and you’ll love every slice.

Find top Twitter influencers and create your own brand with this tool. New users are registering every day and bringing a whole host of other users with them. Currently the database is in it’s hundreds, but within days the influencers on Twitter will be stronger and within the thousands.

With intelligent marketing we’re hoping to get the total number into the tens of thousands. This is a very robust app and will help many people with their Twitter marketing journey.

The search features on Twitter are often limited and not as robust or diverse as when one or two minds focus on one application that provides a purpose and adds value to another service.

This is why we try and create these applications so users can make it easy for identifying influences on Twitter and create their intelligent brand online.

This application is out of beta and on general release. Please sign up and enjoy the application. There has never been a better time to find people that you want to follow online and with this app it couldn’t be easier. Get registered, get involved and  find the people that matter to you the most.

Don’t forget the search feature that is the most unique and interesting part of the entire project and will 100% help you with your goals in social media.

FIND GOOD AND GREAT PEOPLE TO FOLLOW ON TWITTER

Find interesting people on Twitter

A brand new free Twitter application intelligently entitled Twi.tter.me.uk has appeared on the horizon. It’s created by the relentless Internet force that is Danny Whitehouse and is team of designers and developers whose sole purpose it to entice you to join and enjoy your stay in the apps!

Twi.tter.me.uk is a follow / featured application. Registered Twitter users can sign in securely and post their profile in the centre of the application, which in turn features their profile to the user base enticing people to click on your profile and following you.

Being featured in the middle is prime real estate and with being so heavily featured people will most certainly want to be featured also. How? It’s based on maths, the more times you visit the site and follow users the higher chance you have of being featured right in the middle. The more time you get, the more followers you are going to get. But wont these followers be spam? Not at all! We carefully vet each user that registers on the site to make sure that they’re active and engaging on Twitter.

Some of the best things to follow on Twitter can be found on this site. Twitter has a lot of registered users, but not so many active users. Their inability to combat spam has left a great deal of spam and dormant account on their system accounting for nearly 50% of all registered users. Not the distinction between registered and active users.

Some of the funniest people on Twitter can also be found on this site. Change your Twitter profile picture and it will be reflected on this site. Make a funny picture and showcase it to the entire Twitter universe directly through our app. Make people laugh or cry in big!

People always ask; How to get many Twitter followers? It’s not that hard, you can either find and discover the users that you want to follow right in Twitter users their channels and systems or you can refine your experience with a third party application. Usually developers have focussed on one thing, creating a dynamic user experience focussing on one aspect of Twitter, following. With this app, you can be featured to the world and be followed also. It’s a great way to meet new people!

The system is so simple, come and find the app and register. Then once you’ve registered, you’ll find you’ve been added to the icons list that surround the image in the middle – the feature image. For more of a chance appearing in the middle and getting the myriad of targeted followers that you deserve, start to follow a couple of people and you’ll find that you’re featured in the middle more often.

If you don’t follow interesting people on Twitter then you’ll certainly appear in the featured section, but not as often as people who do the following.

This a great new app that’s fun and easy to use, you’d be a fool to miss out. Check back more more productivity apps that will help you on your Twitter quest!

MAKE IT THE ‘WRONG’ START

Over the years I’ve tried to become an expert at many things. I’m very nearly there with SEO / inbound marketing, but have been known to create applications on the net that add value to an already existing service. The main focus of mine has been to keep it ‘social’ in the hope that the purpose of these applications also becomes the end goal with shares and mentions alike.

After much consideration I’ve decided to create a channel where everything can be found under one roof, and branded it as a side arm to my company, Wrong Turn Marketing

 

It’s got so many great apps on there, and each one worth a visit.

You can get there by clicking on the image or  the link below:

http://wrongstart.net/


THANK [NAME] APPEARING IN GOOGLE SERPS?

A colleague of mine pinged on Twitter earlier today mentioning that he had noticed the ability to ‘thank’ other Google+ users for their unique search result, which was a result of my earlier +1.

thank you google

 

My colleague went on to actually press this button, which led to a notification in Google+

charlie southwell

It seems as though Google is bringing the innovation with the ability to ‘thank’ other users for relevant +1s.

Great for social, not for SERPs.

What do you think?