Danny Whitehouse SEO

Increasing your Twitter tweet click through ratio

Getting the most from your tweets is a funny old game. You need to be able to send your tweet at the right time, with content you know that will be appealing enough to your followers, and use keywords which users such as Twollo’ will find and follow you as a result.

Timing

Let’s face it, the US are the big players and if you are going to be a successful Twitter user you need to target them first and everyone else second.

Below is a screen grab from a recent campaign I ran to drive traffic from Twitter to my new site twi.tter.me.

Almost all of the clicks came from the US. I am a Brit myself and tweet at all times of the day, including the morning when most of the US is still sleeping.

Even still the US accounts for almost all of the clicks.

This one is a bit of a no brainer, the US is your main target.

We all know that the US is behind the UK by 5-9 hours. If it is 5pm in the UK, then it is between 8am and 12pm in the US.

You need to think very carefully about your timing based on these factors.

The chart below shows the volume of tweets to a website, and the time of day that the visit occurred.

It is very clear based on this data that the best time to tweet is between 11am and 2pm. These stats are based on US Pacific Time and are courtesy of:

http://www.garymccaffrey.com/

Content

The content is equally important as the timing. You need to create a tweet that will grab the user’s eye for one reason or another, and get then to click through to your site. We’re not going to cover making a purchase decision from your site after the click through as this is for another time.

Here are the last 3 tweets I have been running for my new twi.tter.me site.

The new Craig’s list of Twitter. Find, follow and follow back automatically people who interest you. http://bit.ly/HkCN2

Showcase yourself to the world and have them follow you! First FREE app of many. Exclusive: http://bit.ly/HkCN2

Unleash the power of Twitter. New, exciting, FREE system. Click here: http://bit.ly/HkCN2

As you can see I have followed my own 3 golden rules in each tweet.

1.     Attribution  - ‘Craig’s list’. A lot of people know Craig’s list and we can automatically build on the reputation of it. If you do not know what it is, it is similar to Gumtree, but free for all.

2.     Give away something free – There is always going to be a % of the market that are looking for something free. You can always guarantee to add this % to the market % you already have clicking on your tweets.

3.     Shorten the link – Use bit.ly and other serives to get that link shortened. Those extra characters that you can use may be the defining characteristics to making a user click on your link.

Keywords

Many sites are appearing that you can sign up to with your Twitter user name and password and unlock a whole new host of features.

One such site is Twollo. You can research and find users that are discussing a particular set of keywords and follow those users automatically.

You can have as many keywords as you like, and the process is completely automated.

Many people are using services such as things thanks to Bill Crosby’s TTM showing people the way.

Well done to Bill by the way, his product has completely oversaturated the market, and has been the case for some months now.

Remember that if you are discussing something, there is more than likely someone in the background looking to sniper you with Twollo, and add you as a follower based on the keywords in the content you are discussing.

If you want to add followers the easy way, forget about using sites like Twollo and get yourself one step ahead of the game.

Anticipate actions of Twitter users. Talk about topics you know that will have high search volume.

I always like to discuss one or two trending topics every day also. For example.

I struck up a conversation with a random Twitter user about the new Star Trek film as I know this has been trending for days.

I received a handful of followers as a result. This is  not bad considering I would have done this anyway.

Tips

Keep your tweets under 125 characters so that people can re-tweet you easily.

Use services like bit.ly, not tinyurl as you can save on those vital characters for your tweet.

Enjoy!

Dan

For the last few months Twitter users have been competing for the top spot on
Twitter with the most followers.

Having Twitter followers is key to that particular part of your online marketing mix. The more followers you have, the more money you can make, simple.

Each time you make a new Tweet, it reaches at least 2% of your followers and that 2% click on a link that you put in your Tweet.

As we know this is an incredible powerful system. Some of the top users on Twitter do not know how powerful this system is. If I had 1.7 million followers similar to Mr Kutcher, 1 tweet would earn me around 25k. ONE TWEET!

So, back to the race..

Since January this year there has been quite a race going on between Twitter users to be at the top spot and have the most Twitter followers.

Oprah Winfrey created her own publicity stunt by discussing Twitter on one of her shows. We all know how popular Oprah is and how influential she can be.

Ahston Kutcher has been creating Youtube videos and going on talk shows such as Ellen to build his Twitter followers.

Why?

Because he’s clearly got nothing better to do.. If he knew the power of Twitter as a marketing tool for any business then he would be much richer than he already is!

No, he’s created affiliations with various companies to give incentives to users to follow him. EA were the one of these companies to sign up to the Kutcher affiliate Twitter stream and say for the 1 millionth Twitter follow they will create a character of them in the latest Sims release.

There was an official race between certain Twitter users, which has since officially ended, Kutcher won.

1. ashton kutcher (aplusk) – 1,713,412
2. Ellen DeGeneres (TheEllenShow) – 1,446,684
3. CNN Breaking News (cnnbrk) – 1,439,823
4. Britney Spears (britneyspears) – 1,354,350
5. Barack Obama (BarackObama) – 1,145,759

I love learning about tools, tips and sneaky ways that others use Twitter and other Internet social media.

I’m constantly scowering the web and relaying that information so you can do it too!

Dan

Trending Topics – quickie

I not sure if you all have noticed, but there are quite a few ‘alliterated’ trending topics appearing on Twitter recently, and we are all able to find them with the shiny new search bar.
I recently found #followFriday and #musicmonday.

I really love the idea of people having a bit of fun on Twitter, it’s great. There’s a lot of people that are all about the hard sell and repeat tweets every 2 seconds and spam the hell out of it! I can’t talk; I recently got a slap on the wrist from Twitter for simply talking too much. Sorry!

#followFriday is good fun.

Users mention other followers in their tweets, and other people follow them by way of a referral.

#musicmonday is another good one and it’s making me happy as its Monday today.

It seems as though users who know about #musicmonday take a keen interest in other talking about music. If you go to Twitter and type that into the search box there are so many lovely recommendations of music tracks to listen to.

People are promoting their own bands, tracks they like, tracks they hate, it’s really interesting to see different peoples’ opinions.

Here’s a few examples of some tweets that I have just spotted, I hope the original users don’t mind!

“LenKor1105 #musicmonday “What if God was one of us? Just a slob like one of us? Just a stranger on the bus….trying to make his way home…”

“BrendanMorley School soon. In the spirit of #musicmonday I will recommend this song http://bit.ly/ieA5I”

“FakerParis #musicmonday Kings of Leon – Use Somebody ♫ http://blip.fm/~61d08”

Get into the swing of things are share new music with your fellow twitterers!

I’m going to post about my favourite band at the moment, Kings of Leon.

Enjoy musicmonday!

Dan

There seems to be a phenomenon that is sweeping Twitter at the moment, and that is Follow Friday.

Many users use different methods to increase their followers on Twitter, but none have that feel of community than Follow Friday.

Each Friday users choose to follow a few users that interest them. In turn the users that have been followed follow back the other users. This cycle can carry on in a waterfall effect all over Twitter and one user who maybe added 5 or 6 followers may find that their good will and interest has netted them quite a few more.

I have seen this happening all over Twitter and every Friday ‘Follow Friday’ is one of the top search trends on Twitter.

Here’s the low down!

#followfriday is a game in which people suggest who to follow on Twitter. It helps everyone find interesting Twitter users. You list the users you recommend following and add “#followfriday” anywhere in the Tweet so others can find it.

The “#” is very important – don’t forget it!

e.g. #followfriday @websitesuccess @dannywhitehouse @medic_ray @seo_jeo @john_chow

There are other trends that you can search for that are similar to this. One such trend is called ‘shoutoutsaturday’. It seems to be spreading..

I hope you find some interesting people to tweet to the world!

I am going to chose 5 interesting people and tweet them every Friday.

Have an awesome Friday

Dan