Increasing your Twitter tweet click through ratio
Getting the most from your tweets is a funny old game. You need to be able to send your tweet at the right time, with content you know that will be appealing enough to your followers, and use keywords which users such as Twollo’ will find and follow you as a result.
Let’s face it, the US are the big players and if you are going to be a successful Twitter user you need to target them first and everyone else second.
Below is a screen grab from a recent campaign I ran to drive traffic from Twitter to my new site twi.tter.me.
Almost all of the clicks came from the US. I am a Brit myself and tweet at all times of the day, including the morning when most of the US is still sleeping.
Even still the US accounts for almost all of the clicks.
This one is a bit of a no brainer, the US is your main target.
We all know that the US is behind the UK by 5-9 hours. If it is 5pm in the UK, then it is between 8am and 12pm in the US.
You need to think very carefully about your timing based on these factors.
The chart below shows the volume of tweets to a website, and the time of day that the visit occurred.
It is very clear based on this data that the best time to tweet is between 11am and 2pm. These stats are based on US Pacific Time and are courtesy of:
The content is equally important as the timing. You need to create a tweet that will grab the user’s eye for one reason or another, and get then to click through to your site. We’re not going to cover making a purchase decision from your site after the click through as this is for another time.
Here are the last 3 tweets I have been running for my new twi.tter.me site.
The new Craig’s list of Twitter. Find, follow and follow back automatically people who interest you. http://bit.ly/HkCN2
Showcase yourself to the world and have them follow you! First FREE app of many. Exclusive: http://bit.ly/HkCN2
Unleash the power of Twitter. New, exciting, FREE system. Click here: http://bit.ly/HkCN2
As you can see I have followed my own 3 golden rules in each tweet.
1. Attribution - ‘Craig’s list’. A lot of people know Craig’s list and we can automatically build on the reputation of it. If you do not know what it is, it is similar to Gumtree, but free for all.
2. Give away something free – There is always going to be a % of the market that are looking for something free. You can always guarantee to add this % to the market % you already have clicking on your tweets.
3. Shorten the link – Use bit.ly and other serives to get that link shortened. Those extra characters that you can use may be the defining characteristics to making a user click on your link.
Many sites are appearing that you can sign up to with your Twitter user name and password and unlock a whole new host of features.
One such site is Twollo. You can research and find users that are discussing a particular set of keywords and follow those users automatically.
You can have as many keywords as you like, and the process is completely automated.
Many people are using services such as things thanks to Bill Crosby’s TTM showing people the way.
Well done to Bill by the way, his product has completely oversaturated the market, and has been the case for some months now.
Remember that if you are discussing something, there is more than likely someone in the background looking to sniper you with Twollo, and add you as a follower based on the keywords in the content you are discussing.
If you want to add followers the easy way, forget about using sites like Twollo and get yourself one step ahead of the game.
Anticipate actions of Twitter users. Talk about topics you know that will have high search volume.
I always like to discuss one or two trending topics every day also. For example.
I struck up a conversation with a random Twitter user about the new Star Trek film as I know this has been trending for days.
I received a handful of followers as a result. This is not bad considering I would have done this anyway.
Keep your tweets under 125 characters so that people can re-tweet you easily.
Use services like bit.ly, not tinyurl as you can save on those vital characters for your tweet.