Glossary
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A
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@
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symbol on your keyboard used to denote the word “at” and commonly used when referring to or in creation of uniform resource locators (see URL) |
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ad |
commonly used short term for “advertisement” |
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advertising
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marketing technique, calling public attention to one’s product or service |
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address book
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saved list of contacts |
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affiliate marketing |
programs allowing affiliate merchants to get paid if visitors complete an action |
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algorithm |
set of rules for solving a problem in a finite number of steps, as for finding the greatest common divisor |
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anti-spam software |
software designed to eliminate “spam” through a series of heuristics, as it enters a system, program or email |
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app |
abbreviation for the word “application”
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application |
program designed to perform a specific function, usually affecting one more devices, either virtual or physical |
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article |
one or more pages of text/information covering a specific topic |
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auto-responder |
computer program that automatically answers e-mail sent to it |
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B
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black hat |
process of using improper SEO parameters in order to increase traffic to a site; the method of attaching one’s wireless connector to an existing network illegally, without privilege granted account holder of wireless signal bandwidth |
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blog |
(Noun) a web log
(Verb) to write entries in, add material to, or maintain a weblog |
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blog comment |
comment to a blog post, usually personally addressing the author |
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blog post |
any post content on any blog site |
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Brit |
Shortened form of the word “British” pertaining to any person from the country of Great Britain |
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bum marketing |
articles written about specific niches to generate customer traffic |
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C
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call to action |
target of interest to potential customers to cause them to interact with the offer from the advertiser |
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click |
pressing down and rapid release of a mouse button |
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coder |
someone who writes code for websites and/or programs |
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community |
online group of people who generally having similar interests |
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control panel |
window where specific control functions are stored and carried out; any panel, virtual or otherwise where lay the controls of something |
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copy |
duplicate; mimic or replicate |
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CPU |
central processing unit – “brains” of a computer, where most calculations take place |
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crawl |
action of search engine to determine particular information about your site |
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Ctrl |
“control” key on your keyboard, usually bottom left key |
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D
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database |
electronic filing system; any compilation of information or data provided virtually or otherwise |
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dedicated server |
single computer or server which serves only one or one small group of websites held under one owner’s name |
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demographic |
group of people all sharing a common variable |
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DM |
direct message; in reference to Twitter, a private tweet to someone followed; any personal and private message conveyed from one person to another by electronic means, such as a mobile device or computer |
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DNS |
Domain Name System; translates domain names into IP addresses |
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domain |
defined by the IP address, all computers sharing the same root IP are part of a domain |
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dotcom applications |
colloquial term for a web application |
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download |
to acquire and store data from another user, website or server |
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drag and drop |
to place a mouse cursor over a specific object or group of objects before clicking and dragging them from one location or file to another on a computer |
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E
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e-Book |
any body of work provided for viewing, printing, or presentation via electronic means, such as downloading files to a system; books usually available in PDF See PDF; a portable electronic device used to download and read books or magazines that are in digital form |
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e-Business |
any corporation/small business that operates online to generate revenue dealing both in information and tangible goods |
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e-Commerce |
marketing and transactions conducted via the Internet |
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email list |
list of email addresses, usually gathered off the internet; may be private or commercial |
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email marketing |
marketing technique to engage clients through electronic mail correspondence |
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electronic mail; online mailing system allowing the transmission of information from one user to another via the internet |
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e-Zine |
Any online magazine |
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F
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feed |
a stream of information; also referred to as “stream” to handle content management needs of users and readers of content, alike |
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footer |
closing comments, additional information at the bottom of a page |
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forum |
online message board or community |
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FTP |
file transfer protocol; enables mass file transfer; a quick way to effectively move bulk files |
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G
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glossary |
lexicon for book |
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(Noun) free online search engine (See Trade Names) (Verb) to search online, no matter which search engine is actually performing the search ie: to “google” something means to look it up online |
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gravity |
a Clickbank term referring to seller competition for a product |
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H
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header |
text located in the top margin of a document; text entered here cascades to the header section of every page of the document; often contains information such as page number or date of draft; found in View dropdown menu (Also, see footer) |
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hidden text |
text that can only be viewed by viewing the source code of a website; in terms of HTML coding, denoted within code using this syntax: <!—TEXTCODE–> |
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Hoplink |
link which takes the customer to the vendor’s HopLink target URL |
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host |
computer system that is accessed by a user working at a remote location |
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hosting |
act of storing and facilitating a website or database |
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HTML |
hypertext markup language; original design coding used to create static client-side Web pages (Also, see XHTML) |
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hub |
common connection point for devices in a network |
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hyperlink |
way of connecting different Web pages together on the Internet |
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I
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index |
sequential arrangement of material, esp. in alphabetical or numerical order. |
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Internet |
virtual network connecting millions of computers worldwide; also referred to as “the Net,” “the Web,” and “the information superhighway;” originally designed and used by the US military; opened for free public use in year |
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Internet marketing |
the marketing of products or services over the Internet; See also e-Commerce |
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IT |
information systems technology; the development, installation, and implementation of computer systems and applications, e.g., the building and management of databases |
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K
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keyword |
index entry that identifies a specific record or document; in terms of metatagging, the words or phrases that determine relevance to web crawlers |
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L
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landing page |
main page of a website; index or “home” page of a website |
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lens |
Squidoo term for an article page; See also Tradename Glossary entry for Squidoo |
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link |
digital or virtual reference point to and/or from another digital or virtual document |
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link farms |
any group of web sites that all hyperlink to every other site in the group |
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linking |
connecting automatically as the result of clicking on a link; as in “linking to or from” an object, text, or graphics, to or from a document or other object |
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login |
(Noun) variable assigned to a person specifying who they are on a networking system (LAN or WAN) (Verb) to type in a user name and password allowing you to enter a restricted site |
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loss leader |
product sold at a low price (at cost or below cost) to stimulate other, profitable sales; also referred to as “leader” |
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M
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Marketing Mix |
the combination of product, price, place (distribution), and promotion (“the 4 P’s of marketing” |
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markup |
act of setting a price higher than actual original cost |
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meta tags |
found within the original HTML hard coding of web pages; tags used to determine specific keywords for web crawlers to find and attach in their databases to specific web pages, thereby improving search engine indexing; less emphasis by search engines and parameters of these tags now than in earlier days of HTML Web page design and coding |
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micro-blogging |
blogging shorted to 140 characters or less. Twitter is the most popular example of this type of service |
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MIME |
Multipurpose Internet Mail Extensions; the Internet standard for mail formatting |
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N
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niche |
a specialized interest market; small corner of the market, e.g., a surgeon who specializes in reconstructing earlobes would be considered working in a nich market of medicine |
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O
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on / off site SEO |
search engine optimization techniques that are preformed both online and offline |
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opt-in |
a form of direct marketing utilizing electronic mail for communication commercial or non-profit messages to an audience |
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P
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paid link |
one-way inbound link purchased from another website |
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paste |
act of attaching a duplicated item |
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patent |
legal document entitling the holder to the sole legal rights to a specific process, tangible object, or informational asset |
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PC |
personal computer |
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portable document format used for representing two-dimensional documents in a manner independent of the application software, hardware, and/or operating system |
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php |
php hypertext preprocessor; language used to communicate with servers for hosting and interfacing with websites |
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ping |
the process of sending a packet of information to an IP address |
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plug-in |
hardware or software module that adds a specific feature or service to a larger system or program |
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PPC |
pay-per-click online marketing formula used to price advertisements; the alternative to “organic” search results |
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Pro blogger |
experienced blogger; someone who makes money from a blog site; See also Tradename glossary ProBlogger Darren Rowse |
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proportion |
comparative relationship between things or magnitudes as to size, quantity, number, etc.; usually expressed as a ratio |
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PR |
public relations; actions of a corporation, store, government, individual, etc., in promoting goodwill between it’self and the public, the community, employees, and/or customers |
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purge |
to systematically and permanently remove old and/or unneeded data |
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R
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recurring tweet |
script that runs to periodically send out a tweet with a specified message |
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re-tweet |
to repost a tweet from someone else on Twitter |
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RSS |
really simple syndication; used to describe the de facto standard for the syndication of Web content |
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RT |
re-tweet; Twitter term meaning to re-post a tweet |
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S
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self-host |
to host one’s own website on a personal or privately owned server |
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SEO |
search engine optimization; strategic improvement of volume and/or quality of traffic to a web site from search engines via organic search results based upon keywords in Web design, branding and visibility to promote relevancy factors for all pages associated with the product, service or company implementing the strategies |
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server |
computer system or program that provides database services to other computers or computer programs |
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social media |
content created by people using highly-accessible and scalable publishing technologies |
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software |
program consisting of code and no physical parts |
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spam |
any unwanted advertisements in any media form; electronic junk mail or junk newsgroup postings |
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SQL |
structured query language; SQL is a standardized query language for requesting information from a database |
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standalone |
standalone entity is something that has no dependencies |
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T
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text editor |
program or person who edit’s text or code; typical text editors for Microsoft Operating Systems include MS Word, Notepad, and Wordpad; other operating systems provide their own applicable text editors as well |
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theme |
specified color pattern and or subject matter |
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trademark |
a distinctive mark or feature particularly characteristic of or identified with a person or thing; a legally protected logo |
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tweeps |
Twitter-speak for “people” |
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tweet |
to update a Twitter account for those following |
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tweepular |
Twitter-speak for “popular;” specifically referring to popularity on Twitter; See also Tradename Glossary term Tweepular |
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Twitter follower |
someone who is following someone who is tweeting on Twitter |
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Twitter username |
name user chooses to represent him- or herself on Twitter |
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Twitter-bomb |
unintentionally using exactly the maximum 140 characters allocated for each tweet |
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Twitterfeed |
updates to a Twitter profile; also referred to as “Twitterstream”
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Twitterstream |
updates to a Twitter profile; also referred to as “Twitterfeed”
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U
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UK |
United Kingdom
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unique article database |
database of specific and specialized articles
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unique visitor |
visitor to a site more than once in a specific amount of time |
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upload |
to send in, or submit information to a person, server or website via the Web |
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URI |
string of characters used to identify a name on the Internet |
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URL |
Uniform Resource Locator; domain address for a specified website |
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US |
United States |
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V
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VPS |
virtual private server; a visualization that does not act as a dedicated server |
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virus |
malicious code written with the sole purpose of causing harm or taking over control of a computer or network system |
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W
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W3C |
World Wide Web Consortium; the accepted standard board for coding, e.g., HTML, XHTML |
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web commerce |
business and/or transactions that are conducted online, through a website, email or otherwise; see also e-Commerce |
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web crawler |
program that goes through URL links searching for information |
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weblogging |
process of updating a website with important information usually in reverse chronological order |
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website |
page on the internet containing information; digital medium |
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webspace |
virtual or digital space where a website resides; also referred to as a “Website” |
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white hat |
process of properly tagging SEOs to generate organic hit’s; method of attaching one’s wireless connector to an existing network “hotspot” legally and with the account holder’s full knowledge of the sharing of bandwidth; common in public places frequented by people using wireless electronics while outside their home |
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World Wide Web |
system of extensively interlinked hypertext documents; a branch of the Internet; also referred to as WWW |
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X
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XHTML |
extensible hypertext markup language; specifications designed to move HTML to conform to XML syntax standards of coding by the W3C (World Wide Web Consortium); newer Web pages are formatted in XHTML |
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XML |
a general-purpose specification for creating custom markup languages; classified as an extensible language, allowing the user to define the mark-up elements |