If you are not building an email list of targeted users, then you are missing out on a lot of potential profit.
I started building an email list for twi.tter.me only a short time ago. Every day, I receive at least 60 new subscribers; each one a potential customer. This means a user has taken that great leap of faith to trust me with an email address, overcoming the first hurdle to ultimately making a buying decision.
The Eight-Second Rule
Studies have shown the average human attention span to be about 8 seconds.
Continuous attention span, or the amount of time a human can focus on an object without any lapse at all, is very brief and may be as short as 8 seconds. After this amount of time, it is likely that an individual’s eyes will shift focus, or that a stray thought will briefly enter consciousness.
Information courtesy of Wikipedia
So, if your visitors do not find what they are looking for in that span of time, chances are they are going to leave and go elsewhere. Therefore, it is highly important to entice users visiting your pages for the first time to provide their email address. Collecting email addresses is the best way to keep in touch with potential as well as current customers to your site and its products or services.
Serve or Sell?
Once you have your users’ email addresses, you will need to build an email marketing campaign. You then need to decide whether “selling” to your potential or current customers or “serving” them, best serves the interest of your business as well as theirs. Both selling and serving have their pros and cons.
Pro – Build a relationship to strengthen the bond between you and your customer. Use opportunities of communication as opportunities to build upon or establish both trust and customer loyalty.
Con – Long-term sales technique or relationship building. Just takes time to make a sale, months usually.
Pro – Law of averages might work in your favor if you have a big list.
Con – Possibly upset quite a few customers and you may find tens or even hundreds of them unsubscribing from your list.